My philosophy on press releases is the subject matter needs to be presented in a meaninful way, so that it attracts the interest of the intended recipient.


Sample #1:

attract interest in newly launched co-located event

Required Skills Continue to Expand for Marketers and Designers

New Adobe Research Reveals Roadblocks Ahead; HOW Design Live and HOW2 Training Conferences Proactively Address

A recent survey conducted by Adobe reveals marketers across the country are concerned about the changing digital landscape, their organizational roles and keeping their skills on pace with increased service demands.  Top survey findings include:*

  • 64% of marketers expect their roles to change in the next year; 81% in the next 3 years
  • 30% cited lack of training as a key obstacle to becoming the marketer they aspire to be
  • 38% state creatives are among the key roles to invest in over the next 12 months
  • 21% of those surveyed feel the ability to work across channels (web, mobile, social, etc.) is the most important success factor

*Adobe survey data, March 2014

Proactively addressing creative shifts and increased demand for design versatility, HOW Design Live recently announced the addition of HOW2 Training,  a co-located event produced by Future Media Concepts, May 12-14, 2014, in Boston.  HOW2 Training  provides designers with intensive training on the technical and creative intricacies of major design software, including Adobe InDesign, Illustrator, PhotoShop, AfterEffects, Premiere Pro plus other applications.   “HOW2 Training will help designers hone their skills with the tools they use everyday, to help them expand the services they offer, build confidence, bring their ideas to life, and produce their best work.  In today’s world, designers simply cannot afford to be held back from technical deficiencies—by improving software proficiency, it unleashes new creative possibilities.  The transformation is often a pivotal point in a designer’s career—it’s exciting to be part of the process,” commented Luisa Winters, program manager and instructor for HOW2 Training Conference.

Winters is just one of the renowned designers and Adobe certified instructors for the conference; other master trainers include Richard Harrington, Ian Robinson, Jay Nelson, Katherine Houghton, Lesa Snider, Mordy Golding and Nigel French. “Adding HOW2 Training is a natural extension of our program and reinforces the market need for the HOW Design Live conference itself.  We’re now able to address all aspects of design, from design success to package design, design management, the business of freelancing, design leadership, and with the addition of HOW2 Training, design technique,” noted Beth Dean, group show director for F+W Media, producers of HOW Design Live.

HOW Design Live is the biggest annual gathering of the creative community in the world, held May 12-16, 2014 in Boston.  For more information, visit  HOW2 Training Conference runs May 12-14, 2014; combined HOW Design Live and HOW2 Training conference registration packages are available.  Learn more at


Sample #2:

Keynote Speaker Announcement

Renowned Author Scott McKain to Deliver Keynote Address at The NBM B.I.G. Show

 March 10, 2014, Broomfield, Colorado: The NBM B.I.G. Show announced Scott McKain will be the featured keynote speaker at the show’s grand opening breakfast on June 12, 2014 in Indianapolis.  McKain is a highly successful author and globally recognized expert specializing in helping organizations create distinction in every phase of business and deliver an “Ultimate Customer Experience®.” McKain is the author of three top business bestsellers, all teaching how to expand profits, increase sales, and engage customers.

“Whether you own a sign shop, an apparel decorating business, a trophy shop or offer a combination of services, Scott McKain offers valuable insights and practical advice for growing your business, all from his real-world experience.  His message also complements the mission of The NBM B.I.G. Show, to lift and energize business owners and help them become more successful. We’re delighted to have him onboard as our keynote speaker,” commented Sue Hueg, vice president of events.

McKain’s keynote address officially opens The NBM B.I.G. Show at 8:00 am on Thursday, June 12, 2014, immediately followed by the opening of the expanded education program at 9:00 am and the robust exhibit hall opening at 10:00 am.  The NBM B.I.G. Show, showcasing the “Best In Graphics,” is held at the Indiana Convention Center June 12-14, 2014. Registration is free and includes admission to the exhibit hall, all classes, the grand opening breakfast and evening networking event.  Learn more at  For exhibiting information, call 800-669-0424.


Sample #3:

Another Keynote Speaker / Awards Announcement

NASCAR Champion and Television Star Ray Evernham to Present Awards at Hotrod & Restoration Trade Show

February 4, 2014, Broomfield, Colorado: The Hotrod & Restoration and Restyling & Truck Accessories Trade Shows announced today Ray Evernham, host of the new Velocity television series “AmeriCarna,” will be master of ceremonies for the shows’ Grand Opening Breakfast held March 27, 2014.  Evernham will present the winner of the first annual Dick Dixon Legacy Award as well as the 2014 Innovation Award winners.

Both the Hotrod & Restoration Trade Show and the co-located Restyling & Truck Accessories Trade Show provide automotive aftermarket professionals opportunity to preview new products, expand their skills and techniques as well as celebrate creative, innovative product advancements.  The Grand Opening Breakfast officially kicks off the Shows, paying tribute to the companies and individuals who are advancing the future of automotive customization, performance and restoration.  “Ray Evernham and ‘AmeriCarna’ are synonymous with automotive legends – it’s a natural fit to have him lead our breakfast ceremonies,“ commented Michael Murray, sales director for the Hotrod & Restoration Trade Show.

Exclusively to the trade, the Hotrod & Restoration Trade Show and the Restyling & Truck Accessories Trade Show are coming to the IndianaConvention CenterMarch 26-28, 2014, with educational classes beginning March 26 and the Exhibit Hall opening March 27.  The shows are presented by Restyling & Truck Accessories and Performance & Hotrod Business magazines with support by sponsors Steele Rubber Products, Meyer Distributing, and AmeriCarna.  Registration is free; learn more at and

About AmeriCarna: Produced by Velocity, “AmeriCarna” takes viewers on a tour through American culture through the lens of one its greatest inventions: the automobile. Three-time NASCAR champion Ray Evernham hosts this cross-country trek, chasing down the cars that had a profound impact on shaping our national identity. From the inception of American racing at the turn of the 20th century, to the Woody wagons that defined California culture in the ‘50s and ‘60s, to the infamous drag strips of the ‘70s, “AmeriCarna” lifts the hood on legendary four-wheeled treasures that continue to have a profound influence on our cultural DNA.


Sample #4:

New Year Schedule Announcement

2015 Plans Announced for The NBM Show

Schedule Taps into Growth Areas, Provides Comprehensive Coverage Across the US

The NBM Show announced plans to cover the country coast-to-coast while tapping into major metropolitan markets in 2015.  Arrangements are already underway in preparation for a comprehensive 2015 show schedule, including stops in:

  • Orlando, Florida: February 25-27, 2015
  • Arlington, Texas: May 14-16, 2015
  • Indianapolis, Indiana: June 4-6, 2015
  • Long Beach, California:  July 23-25, 2015
  • Atlantic City, New Jersey: August 26-28,2015

“Each of the locations was strategically chosen for the area business growth, easy access and travel, and by request of the three major graphics markets we serve: awards and recognition, visual communications and apparel decorating,” commented Sue Hueg, vice president of events for NBM, producers of The NBM Show.

Additionally, the expanded schedule reflects the growth in attendance over the past few years, indicating the growing market need and demand for The NBM Show’s program offerings.  “We’ve seen an increase not only in attendance and traffic to the exhibit hall, but an increase in graphics professionals taking classes and participating in the Recognized Professional Program,” noted Hueg.  The Recognized Professional Program provides industry recognition to those actively pursuing professional development and who take a minimum of five classes while at The NBM Show.  All classes are included in the show’s free Event Pass.

Can’t wait until 2015?  The NBM Show has several venues remaining in the 2014 show schedule, including:

  • Indianapolis, Indiana: June 12-14, 2014
  • Philadelphia, Pennsylvania: September 4-6, 2014
  • Charlotte, North Carolina: November 6-8, 2014

Additionally, attendees will experience an expanded exhibit hall and program in Indianapolis, tagged as The NBM B.I.G. Show (Best in Graphics) with additional hands-on learning opportunities, larger exhibit hall, and grand opening breakfast with keynote speaker and business consultant, Scott McKain. Learn more about all locations and register free at  For exhibiting information, please call 800-669-0424.