Email Copy

The following samples are from HOW2 Training Conference, providing technical and creative training on the Adobe Creative Suite.  Blue underlined text denotes links to the conference website but have been disabled here.

Sample #1:

Conference Launch Email

From line: Future Media Concepts

Subj line: NEW!  In-Depth Adobe Training Now Available


NEW from Future Media Concepts:

HOW2 Training: 3 days of cutting-edge training on the creative and technical intricacies of major design software, including Adobe InDesign, Illustrator, Photoshop, Dreamweaver, Edge Animate, After Effects…and more.

Co-located with HOW Design Live, May 12-14, 2014, HOW2 Training will equip you with the “know how” for maximizing your design toolset so you can bring your ideas to life and produce your best work.

You’ll learn directly from the gurus of the design world—master trainers and accomplished designers like Luisa Winters, Rich Harrington, Katherine Houghton, Ian Robinson, Jay Nelson and more!

Choose from four unique learning paths:

  • Design Toolsto help you master essential software capabilities to enhance your designs
  • Publishing Toolsnew approaches for print and web publishing
  • Creative Contentcutting-edge techniques in new & emerging media
  • Out-of-the-Boxextraordinary options for intensifying the depth of your designs

HOW2 Training is ideal for your entire design team—from the top visionary leader to the creative directors and the technical production staff doing the execution—you and your staff will learn how to fully utilize your favorite design tools to produce amazing results!

<Register online button>

Or call XXXXXXX for team registration discounts


Sample #2:

This was a “remail” effort, sent to those who opened the previous email, resulting in high (63%) open rates and strong click throughs/paid registrations.

From: HOW2 Training Conference

Subj line: A Special Offer for Modern Creatives


A Special Offer for You

If you consider yourself a “modern creative” and are responsible for producing and/or publishing creative content, HOW2 Training Conference is for you.

Even if you’ve been in your role for years, you’ll discover new user tips and hone your techniques to more effectively use your design applications and unleash new creative possibilities.  You’ll leave the conference smarter. Inspired. And ready to apply what you’ve learned.

Take the next step: register today.  We’ll help you get started: use code XXXX to SAVE $100 OFF your registration fees when you register by 4/XX/14.

HOW2 Training Conference:

  • 3 days of cutting-edge training on the tools you use most: Adobe InDesign, Illustrator, Photoshop and After Effects.
  • 8 of the BEST instructors in the industry who are accomplished designers themselves will be teaching YOU.
  • 4 learning paths according to your interests: Design Tools,Publishing Tools,Creative Content and Out-of-the-Box.
  • $100 OFF

Hurry- this offer won’t last long.  Register by 4/XX/14 using code XXXXXX to get the ultimate training for the modern creative AND SAVE $100!

<Register Now button>



Written to allow potential attendees to get to know the instructors in a more casual, personal way, instructor profiles were successfully used on social media, posted on the corporate accounts as well as distributed by the instructors to their networks.  Here is one sample:


Meet Lesa Snider

Jay Nelson and Lesa SniderSpace. From intergalactic to white space, she’s both an avid Star Trek fan and a believer in practical, timeless, classy and clean design.  Meet Lesa Snider, accomplished designer, author, energetic speaker and industry-recognized Photoshop guru.  Changing careers and reinventing herself at age 28, Lesa put herself through design school, authored her first book, Photoshop: The Missing Manual and hasn’t looked back since.  She’s now regarded as one of the most authoritative instructors in Adobe Photoshop in the world, with speaking engagements across the country and her many training manuals published worldwide. And she’s also one of the master trainers you’ll learn from at HOW2 Training Conference.  “I teach practical techniques you’ll use every day. Following basic design principles always works; we’ll focus on practical techniques and create them using flexible, non-destructive techniques and maximizing the unique strength of each creative tool.”

Lesa’s workshops include:

  • Creating and Designing with 3D Objects in Photoshop
  • Mastering Photoshop’s Smart Objects
  • Get Animated!  Photoshop in Motion
  • Practical Video Editing with Photoshop

Join Lesa to learn techniques that will serve you your entire career.  Or in the words of a Trekkie, learn how to make your designs “Live Long and Prosper.”  Only at HOW2 Training, May 12-14, 2014 in Boston.  Register today!